Services – TUTS Services

Here at TUTS we specialise in two services that will sell your brand and the products/services around it. Therefore, we can focus all of our talent and attention on finding the right customer for the right service or product. What that means for you in two words is ‘professional’ and ‘freedom’.

Social Media Marketing

With hundreds of millions of people online using social media, social media sites have quickly become a convenient resource for reaching out to potential customers quicker and easier than ever before. While there is potential for great return from social media interactions, social media marketing strategies require planning and proper execution in order to be effective. While the basic concepts remain the same whether you are reaching out to a crowd through social media or through more traditional means, there are certain practices that are especially crucial to having success marketing your business through social media.

Some of our best practices that you can expect from us on a regular basis are:

- Research our client's customers
- Conduct a competitor audit
- Establish & maintain the brand's voice
- Choose the right time & amount to post
- Use tools to plan and automate tasks
- Respond to customers promptly
- Build a relationship with your customers
- Measure results to better optimise campaigns
- Share customer feedback — especially when it’s positive
- Tap into subject matter experts at your organisation

Pay-Per-Click Management

A PPC campaign offers more control over results than organic Search Engine Optimization (SEO). With effective Pay Per Click management, we have the ability to compete relatively quickly for phrases that will take much more time to secure using earned media methods such as SEO. While a new website sometimes takes a lot of time to rank well on search engine result pages (SERPs), solid Pay Per Click campaign management can create traffic almost instantly through the use of Google Adwords, Bing Ads, and more. Leveraging Paid Search and SEO together helps create synergy and can create a ‘halo effect’ that improves the performance of both channels.

Social media platforms and new display advertising networks centered around sharable content provide an exciting opportunity to help get the right assets in front of your target audience, to attract referrals and citations. However, if executed with the wrong assets or on the wrong platform, these campaigns can be very costly with a very low return. We have extensive experience leveraging advertising platforms to support and improve return on content marketing efforts.